Grocery Personal Shopping and Delivery App HappyFresh launches in Thailand

Bangkok, 30 September 2015: HappyFresh, Southeast Asia’s leading online grocery company, announces the official opening of its activities in Thailand. At a launch event in Bangkok, Siripa Jungsawat, Managing Director of HappyFresh Thailand, and Markus Bihler, Group CEO and Co-Founder of HappyFresh, presented the company’s offering.

“We are proud to bring our service to Bangkok,” said Bihler. “The consumers can order fresh groceries from a number of leading retailers, directly via our app or website, and receive their order in as little as one hour, freeing them up to spend their time where it matters most – with their families.”

HappyFresh is headquartered in Jakarta and started operating in Malaysia and Indonesia in March 2015, before deciding to launch in Thailand and later this year in Taiwan, making the firm the clear market leader across Southeast Asia.
“We are very confident that consumers who have a modern lifestyle will love our concept,” said Siripa Jungsawat, Managing Director HappyFresh Thailand. “HappyFresh will not only benefit our customers, but also our Supermarket partners. What differentiates our service is our strong focus on quality, which we ensure by training our personal shoppers on how to pick the best products. A smooth and reliable delivery is equally important, which is why we have professional drivers.”

HappyFresh Thailand is available in large parts of Bangkok and Nonthaburi, and will expand across all of Bangkok very soon.

About HappyFresh

HappyFresh is a pioneer in the new, fast-growing food marketplace industry in Southeast Asia. Founded in October 2014 by seasoned entrepreneurs, HappyFresh partners with well-known retail chains to bring customers a full and varied selection of items at a range of price points. The company’s professionally trained Personal Shoppers pick the best products, while the company’s advanced on-demand logistics network allows for next hour delivery.


HappyFresh is headquartered in Jakarta with operations in Malaysia, Indonesia, Thailand and Taiwan and is led by Markus Bihler, Benjamin Koellmann and Fajar Budiprasetyo.


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